You scratch my back I'll scratch yours.
I haven't got any marketing qualifications, but I've read a lot of Seth Godin stuff, and I have enough experience of trying to market a small business that I know it's a difficult game.
The big cheeses have enough coinage to employ top marketers who always think outside the box and try new ways of getting through to the public.
It seems to me that most small business owners are a bit stuck in their ways and just rely on the old stick an ad in the paper or send out a leaflet game. It's getting old, and boring and unappealing to the limited attention span of the public these days.
Targeted ads are the way forward, but even Google Adwords can become expensive for small companies, especially if they're trying to compete in a busy market.
That's what my site is about. Affordable advertising for small businesses, targeting local people, who are most likely to visit your shop.
And hopefully I'll make enough money in the process so that I don't have to work in a factory anymore.
Everybody wins.

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